Insurance companies, small and large, have massive printing needs that need to be met in order to keep their clients informed. Outsourcing insurance print and mail services to a trusted company can be extremely beneficial. Here are some ways insurance companies can alleviate the stress of processing in-house print and mail.
Benefits of Outsourcing Insurance Print and Mail Services
Insurance companies are often burdened with copious amounts of print and mail needs in order to satisfy their customers. Some of the items insurance companies should consider outsourcing are:
- Binders;
- Renewals;
- Policy Statements;
- Notifications;
- And more.
By using an outsourcing printing company for items like these, insurance companies can save resources such as time, money, and energy. They can then allocate these to areas that they care about in order to better care for their clients. Allocating these resources allows for more investment in client care.
A few ways insurance companies save resources by outsourcing print and mail services are:
- Avoiding purchasing expensive equipment
- Saving money on postage by accessing a deeper discounted postage rate through outsourcing companies
- Freeing up more time to focus on clients
An effective mode for marketing, especially within the insurance industry, is direct mail marketing. According to a study done by DTS, the response rate for direct mail was nine times the response rate for social media marketing. Social media is still an effective medium for marketing. However, if you’re looking for higher lead generation from your marketing, direct mail should absolutely be considered.
Security
Insurance companies are often and reasonably concerned with the secure handling of sensitive client information. Two certifications that are often searched for when choosing a print and mail outsourcing company are HIPAA and SSAE compliance.